UNIVERSAL PLAZA

Overview:

Brought on to serve as the on-site and studio art director for a project that was arguably somewhere between the SD and DD phase, even as construction plowed ahead. Coordination across several disciplines, and interested parties, was needed to properly and creatively serve the project. We successfully created an iconic art-deco tower that transitions, via an elaborate trellis structure, to a restaurant executed in Spanish colonial revival architecture, and all anchored by a splash and play musical fountain. The multi-functional space has become a central beacon for guests, while providing a place to purchase tickets, relax, play, eat, and be entertained by promotional and seasonal entertainment offerings. 

Some services rendered include art direction of way-finding signs, scenic signs, and food location menus; also aided in the interior design of the ticket office. Designed several misc. metal, carpentry, masonry, and paving details that were overlooked during design. Created multiple exterior finishes, color schemes, and furnishing boards for approval by directors at Universal Creative. Developed exterior and interior finish schedules. Provided on-site art direction including approval of paint draw-downs, texture samples, and thematic finishes. Insured creative team’s overall vision for the project was achieved.