RÉSUMÉ

W. LEE ROE

Creative Director | Creative Consultant

An experiential and entertainment career spanning over two decades of creation, design, strategic marketing, production, fabrication, and operations. I have a proven recorded of leading global premier brands and intellectual properties. I pride myself on building and guiding supportive environments that allow creative professionals to thrive. I have led multiple teams of over 100 plus people, in the studio and in the field, to deliver multi-million-dollar projects on schedule and on budget.

LEGACY ENTERTAINMENT

Senior Creative Director: 11/2016 – 12/2019

Represent the company as the front-line creative presence to our clients. Develop and manage relationships with c-level executives and strategic partners. Build, guide and foster creative teams under my direction. Creative writing, design, planning, drafting, and concepts. Work hand-in-hand with project management to ensure budget and schedule goals are achieved. Understand current market trends across the globe in order to present and pitch engaging ideas and concepts that meet clients’ needs.

RHETROACTIVE, INC.

Creative Director: 10/2015 – 11/2016

Focus on leading brand expansion into the location based entertainment market. Lead creative pitches to the client. Understand market and industry trends while designing around feasibility of project’s location. Aid in the creation of operational programs. Creative writing, design, and planning. Lead multiple teams across multiple projects in the creation of new shows, rides, and productions including; master-planning of resorts, parks, and ride design. Manage and provide creative direction for conceptual artists, architectural teams, scenic vendors, and ride manufacturers with the oversight and creation of show-set design, material, and finish schedules.

THE GODDARD GROUP

Associate Creative Director: 10/2013 – 10/2015

Lead and participate in the creation of new shows, rides, and productions; including master-planning of resorts, casinos, parks, and ride layouts. Manage multiple projects at the same time and provide creative direction for conceptual artists, architectural teams, scenic vendors, and ride manufacturers. Present creative presentations for clients and vendors. Creation of material and finish schedules, creative oversight of show-set design.

WL CREATIVE

Creative Consultant (Freelance): 1/2011 – Present

WALT DISNEY IMAGINEERING, Disney Parks Live Entertainment

Provide the following services for events, shows, and various other projects across multiple Disney Parks worldwide: Art direction, design, planning & drafting. Scenic, graphic, and conceptual design. Vendor & installation management and oversight.

UNIVERSAL Creative

On-site construction art director, studio art & design management, material and finishing call-outs and selection.

PARAMOUNT Parks & Resorts

Logo and presentation design, creative writing

ARCHAVISION INTERNATIONAL

Designer: 6/2008 – 1/2011

Art direction, Digital painter, 3D modeler (sketch-up), & graphic designer.

THE GODDARD GROUP

Show Designer & Graphic Designer: 5/2005 – 6/2008

Participate in the creation process of new shows, rides, and productions; Creative writing, Art direction, Presentation graphics, marketing materials including advertisements and trade-show booths.

DISNEYLAND ENTERTAINMENT

Resort Hotel Graphic Designer 3/2003 – 10/2005

Create print and digital graphics for a wide range hotel needs including events, directional, and marketing. Wide format printer operation and vendor management.

Parades & Show Support Cast Member & Trainer 6/1999 – 10/2005

Parade Performer, Float Driver, Resort Show Support, & Department Trainer

mobile: +1 (310) 689-9897
website: http://wleecreative.com
email: [email protected]

EDUCATION

Bachelor of Fine Arts
California State University, Fullerton

KNOWLEDGE

Adobe Creative Cloud

100%

Macintosh & Windows Platforms

100%

Sketch-up

75%

Microsoft Office

85%

ASSOCIATION

Themed Entertainment Association
Member

IAPPA
Member

COMMENDATIONS

“One of Lee’s greatest strengths is versatility.  …comfortable and able both leading artistic and creative projects as well as serving as a member of a larger team.”

“…an asset in brining concepts to reality and showcasing the process visually through his creativity, imagery, and artistry.”